Online4baby would like to introduce you to one of our leading brands, Joie.

Joie is a family-first kind of company, driven by the simple joys of childhood. To Joie, it’s all about being together, whether out and about and on the road, or cosy at home and around the table.

Their products are high-quality baby gear that is versatile and loaded with features that grow right along with your little ones.

Joie pride themselves on their extensive, award-winning product line that is intentionally designed with “simply brilliant” features in mind, with the goal of making life with children less work and more fun.

Designed and engineered with you in mind and honoured as the best of the best by organisations more trusted by. Take a look at some of their 2020 Gold winning products:


Joie Awards

     Best Rear Facing Car Seat                                Best Travel Cot                             Best Lightweight Stroller        Best Travel System under £700
                           i-Spin 360                                                                    Kubbie Sleep                                                               Tourist                                       i-Snug (with Versatrax/Ramble xl)


Also, the Joie i-Snug paired with the i-Base Advance has earned the high ranking, “Very Good” ADAC rating for safety as well as a four-star recommendation from ­OAMTC.  In its latest round of testing, ADAC commented that Joie’s i-Snug, when teamed with the i-Base Advance, was a “very safe baby seat with ISOFIX base on which the seat can easily and stably mounted”. Their tests use extreme speed and loads that exceed European Standards so you can be sure that if your seat has scored well with ADAC, it’s one of the safest seats you can buy. Source - Nursery Today

They are dedicated to safety and use the toughest and most durable materials putting their products through the most extreme, real-life testing to make sure they are at the highest standards.

They are committed to the highest standard of design, engineering and safety in their products and launched their helpful Joie Fit Guide which makes is easy for parents to choose the best car seat to fit their family car. Do you know which Joie car seat you want? See Fit Guide here.

Joie Products

About Joie and the other work, it does:

Joie is not only passionate about innovating and creating the best products for your little ones but is also committed to giving back to the community. Joie has been involved in a number of charitable initiatives over the years and has helped over 4,000 hearing impaired children learn to communicate effectively and has donated over 50,000 chairs to children with additional mobility needs.

In 2019, Joie also teamed up with Variety, the Children’s Charity, to fund a fleet of 10 Sunshine Coaches that were presented to Special Educational Needs Schools across the nation. Joie and Variety have a shared ethos of supporting parents and their children - Variety’s Sunshine Coaches have helped improve the lives of thousands of disabled or disadvantaged children across the UK. The coaches enable schools to take children on education and recreational days out allowing children to explore places they would otherwise never have visited.

Take a look at our range of Joie products here at Online4baby.

Image Credit: Joie UK